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Alía & Hayón. Two visions of the spanish interior

September 2012 | You'll be happy to meet... | Barcelona - Madrid

Two of the best examples of Spanish interior offer their point of views on the importance of details in the creation of spaces.

More than products and services, what the customer of the 21st century is seeking is experiences, or at least this is what is affirmed by the new marketing gurus, who would appear to be right since, bombarded as we are by all types of stimuli, the differential factor of a product or brand is the emotion that it arouses in us. In this respect, interior design seeks to create the experience of the interior space. Now, in order to discuss this creative process and how it can contribute to the success of an establishment, we have the opinions of two of Spanish design’s foremost exponents: Tomás Alía and Jaime Hayón.

B.S. What are the keys to a perfect interior design?
T.A. Ergonomics, comfort, aesthetics and sustainability.
J.H. It should be both functional and beautiful. The materials should be the best and be resistant to time and use. I think it should have a soul and be felt to be alive; the light should be warm and flowers and personality elements should foster the sensation of feeling good.
B.S. Does Spanish design have any identifying traits? What are they?
T.A. They are under full development. We are starting out with a multicultural baggage and a daring plastic essence that play a role in such traits, but there are some excessively obvious icons that should evolve. We need institutional support to launch products abroad and turn them into identifying traits of our country.
J.H. I don’t think it makes much sense today to identify design by countries. There are lots of trends and they aren’t necessarily based on nationalities, but rather on styles. Even so, it may be said that Spanish design is usually fresh, colourful and youthful.