In 1978, Brunello Cucinelli embarked on the fascinating adventure of knitwear in Perugia, a world capital of this type of production, with a loan of 500,000 Lira and five display sweaters, one of them made of cashmere. Sales went well, especially on the German market, activity grew and Cucinelli opted to become the best company specialising in this type of wool, dying the garments with all the colours of the rainbow. An exclusive, long-lasting and inviting product.