The daughter and granddaughter of clothes designers, Charo Ruiz grew up in Seville amongst fabrics and patterns. In the 1970s she settled in Ibiza and opened her own workshop and showroom, where she has since reinterpreted the concept of Ibizan fashion. The project is now an independent family company run by her children, Pablo and Paloma, who continue to project the purpose the brand was created for –that of defending tradition, an admiration for things feminine and the freedom of the island they grew up on.